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LADYBLUE999

woman on the edge of time
Articles Posted: 4  Links Seeded: 964
Member Since: 10/2008  Last Seen: 10/03/2010

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Is Whole Foods Sustainable or Just a High-Priced Hoax? I Took a Job There to Find Out

Seeded on Tue Aug 18, 2009 8:40 AM EDT
Read ArticleArticle Source: AlterNet.org
home-garden, garden, gardening, farmers, organic-food, sustainable-agriculture, local-growers
Seeded by ladyblue999
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As a sustainable-food aficionado, my attitude toward Whole Foods and other national chains offering organic food changes based on the available alternatives.

When I can buy directly from local farmers and food artisans, I avoid places like Whole Foods. However, when I am on the road and my next best option is Subway, I look to Whole Foods as an oasis.

After reading The Omnivore's Dilemma's harsh account of Whole Foods and its suppliers (Michael Pollan traces some of the food sold at Whole Foods back to its suppliers, and what he discovers is not necessarily the "supermarket pastoral" that the company promises) and then seeing Pollan debate Whole Foods CEO John Mackey, I decided to get to the bottom of the matter by taking a job in the bakery at a Whole Foods in San Diego. My goal was to answer the following question: Was Whole Food truly sustainable, or was it just a high-priced version of the same food one could find in a conventional supermarket?

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  • Groups: Corporate Watchdogs, Farmers on the Vine, Foodies!, Newsvine Gardeners
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  • Public Discussion (24)
ladyblue999

Overall, while Whole Foods plays up its relationship to local suppliers, the "local" products you buy are often from national companies that sell to Whole Foods stores all over the country. While this doesn't negate the fact that your local purchases reduce the amount of fuel used to bring the food to you, it does take away from the idea that you're supporting a small, local business.

While Whole Foods has responded to the locavore movement to some extent, its response is driven in many ways more by marketing than by a true philosophical bent.

  • 5 votes
Reply#1 - Tue Aug 18, 2009 8:43 AM EDT
Eliana-536019

They might care about environmental causes, but unless they've worked in a grocery store, they probably have no idea how much waste their demand for all foods to be available at all times creates.

Articles such as this one help to enlighten us all about how our demands can be at cross-purposes of our ideals.

  • 6 votes
Reply#2 - Tue Aug 18, 2009 9:13 AM EDT
wes-291570

Whole Foods is just an over priced, yuppie chain super market. Grow your own, buy from your local farmer or join a farmer's co-op.

It'll taste better...trust me!

  • 6 votes
Reply#3 - Tue Aug 18, 2009 9:55 AM EDT
Nicey-1026620

It'll taste better...trust me!

I just go to the food town. I live on 20 bucks a week and it's a block from my apartment. I simply can't beat that and I'm not going out of my way to drive to a co-op just for produce.

Note: I'm actually helping by not driving 10 miles to a farm. What if everyone who shopped at foodtown decided to drive out of their way to farms to get food...you'd be hurting more than helping because 1 diesel truck carrying tons of food will pollute less than 1000s of cars driving the extra mileage.

Just saying. If one was close, sure. There's not for me.

  • 4 votes
#3.1 - Tue Aug 18, 2009 10:01 AM EDT
wes-291570

nicey - grow some of your own then. You can grow a tomato plant in a bucket on a porch...and trust me...home grown tomatoes taste much better than anything you get in a store.

I agree about driving far and didn't mean to suggest that. Where I live farmers co-ops set up in parking lots on the weekends and are very convenient. Also...produce stands in parking lots.

Heck in atlanta you can find a produce stand downtown!Of course I live on 3 acres right outside the city and have a huge garden...so that helps!

    #3.2 - Tue Aug 18, 2009 10:04 AM EDT
    Nicey-1026620

    nicey - grow some of your own then. You can grow a tomato plant in a bucket on a porch...and trust me...home grown tomatoes taste much better than anything you get in a store.

    I agree about driving far and didn't mean to suggest that. Where I live farmers co-ops set up in parking lots on the weekends and are very convenient. Also...produce stands in parking lots.

    Heck in atlanta you can find a produce stand downtown!Of course I live on 3 acres right outside the city and have a huge garden...so that helps!

    30 something % of households don't have houses. Not including condos, and houses that don't have land. I'm one of them...I don't have a porch.

    Somehow I'm doubting that one bucketed tomato plant will be that good, and able to match my consumption. I'd waste more pollution/money going to buy some seeds than it's worth.

    I say this as the son of a farmer (full fledged farmer, non-machine farming in the 40s and 50s). We always had gardens. But you can't get very large amounts of tomatoes from bucket planting, or the bigger tomatoes. That was dads specialty too.

    I've had summers upon summers of corn, carrots, green beans, lettuce, tomatoes, strawberries, etc. really...it's not THAT much better than the produce at the stores.

    I'm sure Houston, where I live has co-ops. But most of our areas are highly urbanized. You'd have to drive out. I'm not against it. I just don't have any land. I might take a look around since you're making me feel guilty.

    • 4 votes
    #3.3 - Tue Aug 18, 2009 10:18 AM EDT
    wes-291570

    No No..I'm not trying to make you feel guilty at all!

    :-(

    I'm just so into fresh...much better than anything at the store. (But you already know that as evidenced by your farmer experiences!).

      #3.4 - Tue Aug 18, 2009 10:47 AM EDT
      Nicey-1026620

      I'm just so into fresh...much better than anything at the store. (But you already know that as evidenced by your farmer experiences!).

      Maybe my palette isn't as refined.

      Or it could be that I've lived on my own for about 5 years now away from home and I forget how good the home grown stuff tastes.

      • 1 vote
      #3.5 - Tue Aug 18, 2009 10:57 AM EDT
      Adrian Thorn

      They actually do like little educational seminars on how to grow your own food in your apartment...I don't know anything about it but I've heard its actually quite simple and pretty clever.

        #3.6 - Tue Aug 18, 2009 11:16 AM EDT
        Nicey-1026620

        They actually do like little educational seminars on how to grow your own food in your apartment...I don't know anything about it but I've heard its actually quite simple and pretty clever.

        I can imagine bugs.

        Due to the Humidity in Houston bugs get into food very quickly if you leave it unsealed in an Apartment.

        I find myself asking how they get in, but they always do. I try to keep things very clean, but if I leave anything out for too long, like apples, bannanas, even bread items that are in plastic, they come. I've had exterminators come thru.

        Anyone else notice this in a humid climate?

        Maybe I will look this up on the seminars.

        • 1 vote
        #3.7 - Tue Aug 18, 2009 11:58 AM EDT
        cookin mama

        I visited San Antonio once in June. Being from Oregon I thought I could handle it. But a few years living in the desert I guess took it out of me. Oh my humid and hot thought I was going to die. I tried container gardewing of tomatoes they are almost dead and did not produce much.

          #3.8 - Tue Aug 18, 2009 1:53 PM EDT
          Reply
          Nicey-1026620

          There's nothing inherently wrong with desiring progress.

          We want plasma TVs, new Iphones, Better/Safer Cars, and a selection of food (particularly meats, which contribute more CO2 pollution than all cars on the roads)

          The question is how those things are provided. Only recently have companies considered sustainable paths. All these things can be provided without even hurting the environment, it's just a question of cost.

          The natural short sighted path is to dump waste in the river and move on down the road. That is until the EPA or someone sues you, or your business collapses because it employed wasteful practices rather than sustainable technology that paid dividends 50 years down the road.

          Saying we should simply demand less is fine and all. But we have to consider that will impact others in terms of jobs. Long lasting light bulbs that use less energy...awesome. But now phillips lets 100 people go because of lower demand, and the power company sees less consumption so they raise rates.

          Obviously we'd like to manage consumption. Especially in regards to environmental stability. But it's also possible to simply produce everything we need in a clean way and still consume.

            Reply#4 - Tue Aug 18, 2009 9:57 AM EDT
            Invisible City

            +1 Wes!

            Food Co-ops, Farmer's Markets, Farm stands, Your own garden.

            Whole Foods is just another pricey label. Much like wearing Armani, or Prada, it exists to give it's customers an elevated sense of self-importance (while overcharging them for their food).

            • 4 votes
            Reply#5 - Tue Aug 18, 2009 10:04 AM EDT
            Brian White

            Whole Foods is just another pricey label. Much like wearing Armani, or Prada,

            Whole Foods does sell foods that are not available at everyday super markets, especially vegetarian foods, exotic grains, gluten-free items, etc.

              #5.1 - Tue Aug 18, 2009 4:58 PM EDT
              Reply
              Dave-792879

              There are a whole bunch of places near me where they hold farmers' markets once or twice a week. Depending on the time of the season, it may come from within 50 miles, or from 100-200 miles south a little earlier. The produce is better, fresher and much, much cheaper than what they have at Whole Foods.

              • 3 votes
              Reply#6 - Tue Aug 18, 2009 10:06 AM EDT
              Larry68

              I don't shop for groceries at Whole Foods, but I do like their offerings at their various food bars in their stores. One of the ones that I go to when I am traveling on business has a sub bar, an Asian food bar, a hot meal bar, a barbeque bar, a salad bar and I'm sure something I am forgetting. It is nice to be able to get a good hot meal to take back to the hotel when you don't want to go to a restaurant.

              • 2 votes
              Reply#7 - Tue Aug 18, 2009 10:52 AM EDT
              Division by Zero

              Same for me. When I'm on the road it is very nice to be able to get a hot meal to take back to the hotel and at prices that are less than restaurant prices for the same type of food, not to mention not having to leave a tip.

              • 1 vote
              #7.1 - Tue Aug 18, 2009 12:25 PM EDT
              Larry68

              not having to leave a tip.

              Good call, there. I forgot about that. Several times I've had to dip into my own pocket to leave a tip at a restaurant because I hit my per diem.

              I don't know if all of them do it, but I've been able to get some really good Indian food at one of the stores in Boca. They actually put spice in it, too.

              • 2 votes
              #7.2 - Tue Aug 18, 2009 8:34 PM EDT
              cookin mama

              I like there sushi it always fresh.

                #7.3 - Tue Aug 18, 2009 9:27 PM EDT
                Reply
                Kim-298921

                I'm lucky with farmer's markets for fresh local produce but there's a limited time for that in Colorado.

                Whole Foods has many things I love - their bakery items, their cafe breakfast, their 365 brand items (vitamins, lotion, etc.) that are more reasonably priced, and I'm not a regular coffee drinker but I do love some of their blends. And their fish. Fresh and tasty.

                I could not and would not shop there for every item going into my pantry, fridge or home. And it's just as important if not more so to shop smart there. Natural is a loosely defined term and not always what it's cracked up to be. But it is a good grocery chain and overall I like it.

                Oh wait, I DID like it until their CEO started spouting off like Rush Limbaugh.

                No more. Kiss about $1200 a year buybye, Johnny.

                • 3 votes
                Reply#8 - Tue Aug 18, 2009 12:09 PM EDT
                More Than Happy

                A Whole Foods just opened up near me, I went thru it a few times to give it a chance, but they just blew it. Their quality of food is marginally better but they charge luxury prices... and no company with a CEO that's a Republican can possibly be endearing.

                • 4 votes
                Reply#9 - Tue Aug 18, 2009 1:42 PM EDT
                Dave-792879

                Their quality of food is marginally better but they charge luxury prices...

                Ultimately, that was my impression. I suppose they can charge those prices based on being trendy, but this op-ed piece just un-trendied them.

                • 4 votes
                #9.1 - Tue Aug 18, 2009 1:44 PM EDT
                Division by Zero

                We had a local grocery store that was the same way. Sure, the store was a lot cleaner, the fixtures were topnotch, and the employees were friendly, but paying significantly more for the same food you could get from the Wal-Mart Supercenter just wasn't worth it. Not to mention that they always seemed to have a problem with staffing the front end of the store. They had 14 cash register lanes but even at the busiest part of the day they would only have 4-6 lanes open. It certainly wasn't worth it to have to stand in line longer and pay more.

                • 2 votes
                #9.2 - Tue Aug 18, 2009 2:00 PM EDT
                Reply
                No More!

                I bet you anything that Lady Blue is upset that the owner of Whole Foods doesn't think the presidents healthcare program is a good idea for the country and that's why she dropped investigative reporter article...Right Lady Blue?

                  Reply#10 - Tue Aug 18, 2009 6:34 PM EDT
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