As a sustainable-food aficionado, my attitude toward Whole Foods and other national chains offering organic food changes based on the available alternatives.
When I can buy directly from local farmers and food artisans, I avoid places like Whole Foods. However, when I am on the road and my next best option is Subway, I look to Whole Foods as an oasis.
After reading The Omnivore's Dilemma's harsh account of Whole Foods and its suppliers (Michael Pollan traces some of the food sold at Whole Foods back to its suppliers, and what he discovers is not necessarily the "supermarket pastoral" that the company promises) and then seeing Pollan debate Whole Foods CEO John Mackey, I decided to get to the bottom of the matter by taking a job in the bakery at a Whole Foods in San Diego. My goal was to answer the following question: Was Whole Food truly sustainable, or was it just a high-priced version of the same food one could find in a conventional supermarket?



